Barcoding is a North American supply chain automation and innovation corporation that aids its prospects raise income, lessen operational prices, and enhance their customers’ practical experience as a result of supply chain data seize. Barcoding provides expertise in technologies, equipment, and assist services to optimize customers’ investments in modernization and improve the small business added benefits of digital transformation.

Barcoding recognized they required to execute a digital transformation of their own — in the kind of a revamp and relaunch of legacy software package — in order to assistance generate the digital transformation of their customers. They selected to perform closely with their Weidert Group inbound and world wide web workforce utilizing HubSpot CMS to create a standalone, item-concentrated website that could even now increase the advantage of the company’s current domain authority and Search engine marketing rankings.

THE Obstacle: Numerous STAKEHOLDERS, One Restricted TIMELINE

Barcoding combined three legacy asset tracking software package items into a new, unified system: IntelliTrack. The relaunch named for a freshly branded, products-concentrated web site to push curiosity in the platform’s current capabilities and UX advancements and satisfy the next goals:

  • Employ Search engine marketing system and UX design to draw in the proper audiences and tutorial them alongside optimum navigational paths
  • Produce qualified products tales to 9 distinct customer personas about 4 diverse software package components
  • Exhibit how diverse bundled configurations operate, and how bundling IntelliTrack with Barcoding’s GoLive SolutionsTM and StayLive ProvidersTM can make a really individualized, personalized asset tracking remedy for each buyer
  • Align new merchandise branding with Barcoding brand name requirements although enabling the IntelliTrack internet site to stand on its very own
  • Generate conversion opportunities to deliver sales opportunities that meet up with the intent and observe-up strategies of Revenue and Advertising

Building the new internet site would have to have collaboration amongst numerous customer stakeholders like Product or service Advancement, Internet marketing, and Product sales, alongside with Weidert Group’s client services and net structure teams — and the new web page necessary to be accomplished in just a 3-thirty day period timeline to satisfy the products launch deadline.

THE Answer: Speed, AGILITY, AND Tasteful Layout Using HUBSPOT CMS

Before-and-After website design

Mainly because they built Barcoding’s core internet site on HubSpot CMS in 2021 (for which the team obtained an American Inhouse Style and design Award from Graphic Design United states of america), the Weidert Group group was intimately familiar with its content and structure. This not only enabled them to shift promptly it also lent the world wide web staff strategic insight into the ideal means to connect the IntelliTrack and Barcoding internet sites to increase performance without having sacrificing user expertise. For instance, the IntelliTrack web-site connects straight to Barcoding’s Privacy, Conditions & Conditions, and Make contact with webpages. 

They employed HubSpot CMS Company and Search engine optimisation applications, and built-in Google Analytics, Lookup Console, and GTAG.

Including a model area to Barcoding’s present Company set up saved significant time, effort, and price tag. Weidert Group also interlaced IntelliTrack site promotion into Barcoding’s inbound advertising editorial calendar to improve the promotional influence on the main site’s area authority and Search engine optimization rankings, and aid get the most effective bang for Barcoding’s marketing and advertising buck.

The internet site showcases IntelliTrack’s quick-to-use interface and highlights multiple enterprise use instances for the platform. Navigation tends to make it easy for potential people all throughout an organization to see how IntelliTrack can get the job done for them — and it’s just as straightforward to request a consultation or speak to the Barcoding team.


As Barcoding provides new software abilities to IntelliTrack, the ongoing company relationship will make certain they’re cohesively extra to the web page, and ongoing inbound promoting will keep on to assist new and present written content. 

Major Equipment Used:

  • HubSpot CMS Organization
  • HubSpot model domain
  • HubSpot Web optimization
  • HubSpot Advertising Hub Company
  • Google Analytics, Look for Console, and Tag Supervisor

THE Results: 3 Options IN THE 1st 30 Times

easy sales enablement conversion-pathIt was vital to create new fascination and prospects proper out of the gate. The new IntelliTrack web page introduced on time and on spending plan, and the conversion encounter and early effects enabled the product sales crew to get started developing recognition and producing a pool of certified prospective clients they could reach out to. In the 1st thirty day period on line, the new web site produced 7 new marketing options for product sales staff followup, which include 3 SQLs.


THE Effects: Placing CENTRALIZED Facts TO Get the job done

Barcoding is assured about continuing to grow the site and model authority as new IntelliTrack capabilities are released, given that the style and design and architecture are streamlined and completely ready to take new rollouts. As an corporation that’s all about assisting clients optimize data’s electric power by integrating it and building it accessible for people throughout an company, Barcoding is excited to incorporate facts from equally the primary corporate site and the new IntelliTrack web page into ongoing inbound advertising and revenue enablement procedures, working with the functions and abilities of HubSpot Organization CMS.

Continued help of IntelliTrack includes:

  • Keyword strategy iterations and posture monitoring
  • IntelliTrack-concentrated subjects and backlink options in the editorial calendar and inbound internet marketing system
  • Paid out advertisement strategies and natural social media function to insert electrical power to the flywheel setting up with the Catch the attention of period

Likely forward with Weidert Team, we see no opportunity of slowing down. We have so a lot of thoughts and strategies that we want to collaborate.

— Jody Costa, Barcoding VP of Internet marketing

IntelliTrack is a key component of Barcoding’s ambitious expansion tactic, so developing electronic model authority is an important in close proximity to-phrase aim, whilst the extensive-phrase emphasis on buyer delight often remains essential. What’s remarkable and empowering is how considerably extra Barcoding can do with the facts and insights the internet websites deliver to Internet marketing, Product sales, and Service groups — all in their centralized HubSpot CRM platform.

Ongoing collaboration in between Barcoding and the Weidert Group staff features:

  • Evolving the IntelliTrack web-site into a user-centered products hub, starting off with material enhancements as new product features are released
  • Checking attraction and conversion metrics, and building new methods as the web sites deliver insights into what people today want and how they want to engage
  • Shopper-supporting information to address certain user desires as the consumer carries on to onboard IntelliTrack buyers
  • Perform ranging from high stage strategy to key word overall performance, conversions, Website positioning updates and continuous advancements

Weidert Group and Barcoding have remarkable self esteem in the HubSpot system and inbound as a development method, and both of those teams look ahead to functioning collectively to proceed maximizing organization possibilities, constructing manufacturer authority, and delighting consumers nicely into the long term

See also  What Is WEBSITE POSITIONING Advertising and marketing?

By info